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The Creative Core appointed as interpretation consultants

The Creative Core has been appointed as interpretation planners for the project, with responsibility for developing the visitor experience and the exhibition design.


We hosted Nichola Ward and Adam Knowles for a site visit and start-up on 5 June, showing them the current site and talking through an initial brief for the project.


They'll be working closely with us - as well as engaging with our local community and other stakeholders - to develop proposals for the exhibitions and museum offer at the cultural centre, helping us to consider how we tell the stories of Jewish history in Wales in an engaging and interactive way.


They'll help us to develop a visitor experience which allows us to tell important stories through exhibitions, displays and event programming.


Neil Richardson, project manager for the Merthyr project, said: "We are delighted to have Creative Core join our team. They bring fantastic experience to the Merthyr Tydfil Synagogue project, with an extensive portfolio of projects across the UK for museums, heritage centres and visitor sites.


"This is an exciting time for the project. We look forward to working with Creative Core to develop the stories that celebrate the heritage of the Synagogue, and of Welsh Jewish history and experience." 


Nichola Ward, creative director at Creative Core said: "The Creative Core are delighted to collaborate with the Foundation for Jewish Heritage in transforming the former synagogue in Merthyr Tydfil, into a unique Welsh Jewish Heritage Centre. Rarely do we get the opportunity to develop such culturally significant stories as the Jewish experience in Wales, within a building so embraced by its communities."


The Creative Core are highly experienced in visitor experience design, with an impressive portfolio of national projects, including the BBC 100 in Wales exhibition at the National Museum.


The agency team were also the interpretation designers for the Newport Transporter Bridge project and the new visitor centre there - and with many museum projects including the Newton Abbot Museum, Coventry Charterhouse, and Maryport Maritime Museum.





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